The Impact of Education on Consumer Behavior in District Dir Lower

  • Adiqa Kiani Federal Urdu university Islamabad
  • Irshad Muhammad Federal Urdu university Islamabad
  • Iftikhar Hussain Punjab University, Gujranwala Campus
  • Rabia Sagheer Federal Urdu University, Islamabad, Pakistan
Keywords: Expenditures on education, joint family, consumption pattern


The role and importance of education cannot be ignored. Education plays a sign in grooming the people in shaping their character buildings and career too. Education provides a healthy society to state. In this context, education has a dominant role in the consumption pattern, food items, health, females' spending pattern, human capital formation. Education enables the common people to read, write, serve and support their families to live good standard of life. In this study, an attempt is made to explore the impact of education on consumption behavior. We have selected three villages of District Lower Dir for the purpose of collecting primary data. Specifically the impact of academic performance, family composition, family size, farming, use of forming techniques etc.using primary data collected through well designed questioners and applying the linear regression model.Our findings suggest that education plays a significant role on consumption behaviors of households f District Lower Dir.