Objectives
MS Media Sciences provides students with a comprehensive grounding in the theories, visual communication design and research methods necessary for studying, analyzing and understanding media concepts, communication design and production processes in national and global context.
SEMESTER WISE COURSE PLAN
Semester-1
S.no. |
Course Codes |
Courses |
Credit Hrs |
1 |
MSM701 |
Approaches to Mass Communication Studies – I (Compulsory) |
3 |
2 |
MSM702 |
Communication Research Methods-I (Compulsory) |
3 |
3 |
- |
Optional Course to be chosen from list |
3 |
4 |
- |
Optional Course to be chosen from list |
3 |
Total 12 |
Semester-2
S.no. |
Course Codes |
Courses |
Credit Hrs |
1 |
MSM703 |
Approaches to Mass Communication Studies – II (Compulsory) |
3 |
2 |
MSM704 |
Communication Research Methods-II (Compulsory) |
3 |
3 |
MSM705 |
MS Seminars (Compulsory) |
3 |
4 |
- |
Optional Course to be Chosen from list |
3 |
Total |
12 |
Semester-3 & Semester-4
Research Track |
||
Course Codes |
Course (s) |
Credit Hrs |
MSM706 |
Thesis |
6 |
Total |
6 |
Elective Courses List Media
Code Course |
Course Title |
Credit Hours |
MSM611 |
Pakistan Media Prospects & Challenges |
3 |
MSM612 |
Communication |
3 |
MSM 613 |
Crises Communication |
3 |
MSM 614 |
Media Sociology |
3 |
MSM 615 |
Online Journalism: Challenges and Strategies |
3 |
Note: If a scholar opts for MS Media Sciences through course work, he/she has to select two courses in semester 3 from the given lists of optional courses.
LISTS OF OPTIONAL COURSES
Optional Courses: Media |
|||
S.No. |
Course Codes |
Media Courses |
Credit Hrs |
1 |
MSM708 |
Mass Media, Culture & Society |
3 |
2 |
MSM709 |
Philosophy of Social Sciences |
3 |
3 |
MSM710 |
Theories of Influence on Media Content |
3 |
4 |
MSM711 |
Pakistan Media Prospects & Challenges |
3 |
5 |
MSM712 |
Media Debates |
3 |
6 |
MSM713 |
International Communication |
3 |
7 |
MSM714 |
Media and Politics |
3 |
8 |
MSM715 |
Media Sociology |
3 |
Optional Course: Media Production |
|||
S.No. |
Course Codes |
Media Production Courses |
Credit Hrs |
1 |
MSM716 |
Framing , Reframing and Un-framing Cinema |
3 |
2 |
MSM717 |
Cinematography |
3 |
3 |
MSM718 |
Media Production |
3 |
4 |
MSM 719 |
Editing Techniques |
3 |
Optional Courses: Communication Design |
|||
S.No. |
Course Codes |
Communication Design Courses |
Credit Hrs |
1 |
MSM720 |
Design Information, Technology and Entrepreneurship |
3 |
2 |
MSM721 |
Digital Media |
3 |
3 |
MSM722 |
User Interface Design |
3 |
4 |
MSM723 |
Visual Literacy & Visual Ethics |
3 |
Optional Courses: Media Management |
|||
S.No. |
Course Codes |
Media Management Courses |
Credit Hrs |
1 |
MSM724 |
Media Management and Marketing |
3 |
2 |
MSM725 |
Media Managerial Communication |
3 |
Note: The department will offer a combination depending on the availability of the concerned faculty and number of courses.
Assessment
Assessment of the students for each course (other than dissertation) in the MS Program will be carried out according to the following formula:
Sessional (Assignments, Quizzes, Projects / Presentations/Research Article/ Documentary/ Drama/ Film/Online Assignments/Others) = 30%
Midterm Exam = 20%
Final term exam = 50%